InGen Analytics
PremiumFour categories. One clear picture of what's working.
Most small businesses drown in data but starve for insight. InGen Analytics cuts through the noise by organizing your marketing performance into four categories that actually matter. You always know where to focus next. Ginny pulls the data, grades your performance, and tells you what to do about it in plain language.
Are people finding you? Awareness metrics tell you whether your marketing is generating visibility. If nobody knows you exist, nothing else matters. This is where growth starts.
Where is your traffic actually coming from? Acquisition shows you which channels are driving visitors to your site, so you can double down on what works and stop wasting time on what doesn't.
Are visitors doing anything when they arrive? Engagement tells you whether your content is resonating or if people are bouncing. This is the difference between traffic and traction.
Are you keeping the audience you earned? Retention is the most overlooked category in small business marketing. It's cheaper to keep a customer than to find a new one, and these metrics prove it.
InGen Analytics runs through every tier of the InGen ecosystem, from your first course to Ginny running your campaigns.
See the Full InGen Ecosystem →